Image by CC Chapman via Flickr
I found this fascinating quote today:
Here are some things that are true: people don’t read. And when they pretend to read, they skim. Comprehension and context are at an all time low. We’re snackers, and it’s adding up. Where this hits us the worst is when communications professionals attempt to match their idea of me (and by me, I mean you) with their “target.”Target Marketing | chrisbrogan.com, Nov 2008
You should read the whole article.