Another pioneering outfit is Sociometric Solutions, which puts sensors in name badges to discover social dynamics at work. The badges monitor how employees move around the workplace, who they talk to and in what tone of voice. One client, Bank of America, discovered that its more productive workers were those allowed to take their breaks […]
Several years ago, I first heard Doc Searls make an amusing comment about one of the basic elements of the internet universe, the browser cookie. With full credit to Phil Windley, Doc’s historical summary of ecommerce (and much of the modern internet) went like this: A brief history of ecommerce can be summarized as this- […]
An excellent post on big data and the customer experience over at the Harvard Business Review blog. Of note:
Expand the Value You Create for Customers
Improving the customer experience is a fine idea. But companies often take it to extremes. It’s always a good idea to look for new ways to create value for customers. But focusing only on doing so through your product or service is entirely one-dimensional. The hard reality is that your product or service, however great it is — however much it helps your customers get a job done or provide an enjoyable experience — is likely just not that important to their lives in the grand scheme of things.
During a recent conversation I had with Mark Angel [founder of Knova Software and most recently the CTO at Kana], he was quick to point out that the ‘spreadsheet’ stage of cloud computing had yet to arrive. His point was that most of the computational horsepower of the cloud was still largely relegated to the […]