♦ CRM’s evolution toward customer engagement

Over the last two years, mergers and acquisitions have driven many of the headlines in the CRM world [footnote] Disclosure: I’m back at Oracle via their acquisition of RightNow Technologies, a CRM/CX cloud vendor. [/footnote].  We’ve watched the broadest consolidation that CRM has seen in nearly a decade. At the same time, Gartner predicts the CRM market, […]

Google’s take on the customer journey

These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. This tool helps you explore and understand the customer journey to improve your marketing programs. via The Customer Journey to Online Purchase – Think Insights […]

Highrise, 37Signals finally ready to reveal it’s contact management application

More than a year ago, I wrote about 37Signals’ plans to unveil a ‘CRM type’ application to go along with their wildly successful Basecamp and Backpack online applications. What was then referred to as ‘Sunrise’ has now morphed into ‘Highrise’ just as details are beginning to emerge. The original announcement hinted at a CRM style […]

NetSuite looks to go public

This is interesting, and encouraging, news.  NetSuite – a company that started off as an online personal accounting company – is preparing for an initial public offering.  Michael Arrington has the scoop over at TechCrunch: Techcrunch » Blog Archive » NetSuite’s Going Public, Looking for $1 Billion Valuation NetSuite, the fraternal twin of SalesForce (both […]

Google buys JotSpot, makes it free to the world

Google announced this morning that it had purchased JotSpot, one of the more creative wiki application companies out there.  One of the huge benefits of this is that Jot’s capabilities will now have a large infrastructure and essentially be free to use.  Hopefully Google won’t wait too long to integrate JotSpot into its other offerings, […]