♦ Marketing to a digital butler: Customer engagement in a VRM empowered world

In my previous post, I referenced Paul Greenberg’s brain dump of technologies, concepts, and theories that are pulling the CRM community toward a larger market of customer engagement.  CRM innovation is shifting from delivery of technology [footnote] By that I mean taking decade old CRM technology from on-premises to the cloud, with little customer oriented […]

Phil Windley on understanding the architecture of Personal Clouds

Just under the radar, there’s been a lot of activity in the ProjectVRM space of late.  Various clusters of work are underway in the VRM space, including identity research and personal data store development.  On the latter, Phil Windley has an excellent post explaining the framework in which personal clouds should operate by referencing the […]